Est. 1994. Canyon cut. Leave better. Eat boulder. Our journey started in Boulder, Colorado in 1994 with simple belief that better tastes come from better ingredients. So we use only the best ingredients to craft our kettle style potato chips in small batches. The result is a perfectly seasoned chip that is crispy, crunchy and bold much like the outdoors that inspires us all. Why avocado oil? It brings a smooth buttery taste and big crunch to our kettle style ships so you can live better by eating boulder.