USDA Organic. Certified Organic by QAI. Gluten free. Dairy free. Vegan. No added sugar (Not a low-calorie food. See nutrition information for calorie and sugar content). No soy ingredients. 10 g plant based protein. See nutrition information for fat content. Non-GMO. New. We launched Clif Bar in 1992 as a labor of love. Our once-tiny company has since contributed more than 100,000 volunteer hours, donated over $75 million in cash and products, and made tremendous strides toward our goal of building a just and sustainable food system. Now. we're happy to celebrate this good fortune with our new Clif Whole Lotta bar, made with a whole lotta fruits, nuts, seeds, and spices. We'd love it if you gave it a try, and thanks for being a part of our crazy adventure. - Kit & Gary, Clif Bar & Company. Family & employee owned. 1-800-Clifbar M-F 8-5 PT. Clif Bar family foundation. clifbar.com.