Tom's® of Maine Enamel Strength® Peppermint Fluoride Toothpaste. Since 1970. ADA accepted. American Dental Association®. Natural with fluoride. Strengthens enamel. Whitening. Fights cavities. Freshens breath. No artificial dyes or sweeteners. What makes a product natural and good At Tom's, it includes how we make it. Cruelty free. No animal testing or animal ingredients. I.P.S. We share every ingredient, its purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, fragrance, or preservatives. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. Fluoride derived from the natural mineral fluorspar for enamel strengthening. We believe what's Inside Matters™. Our stewardship model guides every decision we make, ensuring that our ingredients, processing, and packaging meet our rigorous standards for being natural, sustainable, and responsible. To learn more about our stewardship model and what "natural" means at Tom's of Maine, visit www.tomsofmaine.com. Use: Helps protect against cavities. Questions 1-800-FOR-TOMS (1-800-367-8667). "The ADA Council on Scientific Affairs' Acceptance of Tom's of Maine® Natural Enamel Strength® fluoride toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed." BPA-free tube. *Peppermint oil and other natural flavor. Printed with Soy Ink™. 100% Recycled Paperboard™. © Tom's of Maine, Inc.