Biodegradable. Hypo-allergenic. With non-chlorine bleach. Effective in cold water. Brightens colors. Ultra concentrated. Color safe. Kosher certified. Specially formulated for HE and standard machines. In our every deliberation, we must consider the impact of our decisions on the next seven generations. -From The Great Law of The Iroquois Confederacy. Thank you for purchasing Seventh Generation products and for caring enough to help make the world a healthier and safer place for this and the next seven generations. -Jeffrey Hollender, President and Chief Inspired Protagonist. You Are Making a Difference: If every household in the U.S. replaced just one box of 42 load petroleum based powder laundry detergent with our plant based product, we could save 238,000 barrels of oil, enough to heat and cool 13,600 U.S. homes for a year! No phosphates. No petroleum based cleaners. No chlorine bleach. No optical brighteners. No dyes or artificial fragrances. No NTA or EDTA. Safe for septic and greywater systems. Not tested on animals. No animal ingredients. Make Even More of a Difference: This product is specially formulated to work well in cold water. Up to 90% of the energy required by a washing machine goes into heating the water it uses. If everyone in the U.S. washed their clothes in cold water, we could easily make 1% of national CO2 emissions and billions in energy costs. Our natural laundry powder is tough on dirt and stains, but gentle on your clothes and the earth. Unlike conventional laundry detergents, ours won't leave residues that can irritate sensitive skin. Why are plant based cleaners better? Most laundry detergents are made from petroleum based cleaners which use oil, a precious, limited natural resource that will someday be depleted. Our plant based cleaners are made from a renewable resource and therefore save petroleum. What are optical brighteners? Found in most laundry detergents (but of course not ours) these fluorescent chemicals convert ultra-violet light to blue-white light that makes whites appear whiter. They don't readily biodegrade and are often toxic to aquatic life. What are phosphates? Phosphates are used in detergents to soften water. Phosphates can cause algae blooms in lakes and ponds that can lead to the suffocation of aquatic plants and animals. For water temperatures 45 degrees F - 145 degrees F. Unlike many conventional cleaning products, we use only those ingredients that do not pose any chronic health risks and are safe for the environment. Made in Canada.