European snack. The inspiration behind our Rip Van Wafel was bring Americans a unique, guiltless and indulgent snack. Our third iteration of the Reinvented dutch stroopwafel has just 3 grams of sugar. That’s 5x times less sugar than America’s most popular cookie with 50% less net carbs and 6x times the fiber! Now go and indulge without the guilt. About Rip Van: We believe that as the world changes, people deserve better. Our company exists to improve people’s lives by inventing better convenient foods that are uniquely delicious, healthier and beautifully designed. None of our ingredients are genetically modified.