Gluten free. Mix and match. Ruffles have ridges! Back in the day chips were flat, and that was boring. So we made a chip that zigged and zagged and we shared it with the world. Backyard BBQs were never the same. Because when you have ridges, the crunches are crunchier, the dipping strength multiplies, and your chips become Ruffles. ruffles.com. fritolay.com. SmartLabel: Scan for more food information. 1-800-352-4477 Call for more food information. Questions or comments? 1-800-352-4477. Mon-Fri 9:00am to 4:30pm CT email or chat at fritolay.com. Cant get enough ridges? Go to ruffles.com.