Mix and match. Ruffles have RRRidges! Back in the day chips were flat, and that was boring. So we made a chip that zigged and zagged and we shared it with the world. Backyard BBQs were never the same. Because when you have ridges, the crunches are crunchier, the dipping strength multiplies, and your chips become Ruffles. PepsiCo Tasty Rewards. Scan for coupons, recipes, sweepstakes, and more!