All natural. Think popped! Never fried. Never baked. All the flavor. Where's the fat (50+% less fat per 28 g serving. Cheddar PopChips: 4 g; regular fried potato chips: 10 g)? Think popped! Lately all this low-fat health talk has been taking the fun right out of snacking, not to mention the flavor, so we found a new way to put it back into an all natural chip like you've never tasted before. Never fried. Never baked. We don't fry if (unhealthy). We don't bake it (undelicious). We start with wholesome potatoes, add a little heat and pressure, and pop! It's a chip. Then we season it with the finest all-natural ingredients for a snack so tasty and crispy, you won't even notice it's (we hesitate to say) healthier. No preservatives. No artificial flavors or colors. No cholesterol. 0 grams saturated fat. 0 grams trans fat. Gluten free. Product of USA.