The natural oral and beauty care company. The cleansing toothbrush gum. For centuries in Asia and the Middle East, the fibers and extracts of the peelu tree have been used for effective, natural dental care. Now enjoy the benefits of this amazing plant in this delicious chewing gum that gives you that just-brushed feeling! Helps prevent the formation of plaque, which can lead to unsightly tartar. All natural, sugar free, cruelty free, gluten free. Freshens breath, brightens teeth. Does not promote tooth decay. Made in the USA.