Sweet on top; Smoke in the curves. All natural potato chips - never any trans fat. A natural obsession. No stuff - No trans fat, no MSG, no artificial whatchamacallits. Who needs it when our obsession for potato perfection results in award - winning chips, naturally. Then we use pure, light safflower and sunflower oil for that transcendent crunch without any of the bad stuff. Chips you'll still respect in the morning. Guaranteed fresh and delicious through the - Best Before - date.