Taste the adventure. It’s Crunch Time: Simply spiced top round beef, sliced and roasted to the perfect crunch. High in protein and packed with enough flavor to satisfy all of life’s cravings – whether you’re climbing a mountain or picnicking with friends. Munch mindfully and never waste a single bite of life! The Adventure Began: In South Africa when three friends raced 175 miles in an ironman and ultramarathon within a week. There we discovered the age-old traditions of crafting and preserving beef with simple ingredients. Since then, we’ve been rooted in our mission to share these styles and elevate the way people experience food.