Never fried. Always real. Pucker up, buttercup. A real pow, right in the kisser! When you take a bite of sea salt and vinegar Popchips, they bite right back! So go ahead and enjoy the perfect balance of potato, salt and vinegary snap. Prepare your taste buds for a spanking. Popped to perfection. Many chip-years ago, we turned the potato chip world upside down. We chose heat and pressure instead of grease and the deep fryer to create The Original Pop. The rest is delicious history. So grab a bag and enjoy, without snackrifice. 50% less fat than fried chips (50+% Less fat per 28 g serving Sea Salt Vinegar Popchips 4 g, Regular Fried Potato Chips 10 g).