No artificial flavors. Now even hotter compare to previous recipe. Fiery. Bold. Crispy. Wow. fritolay.com; Lays.com. Facebook, Twitter. Find us on lays.com. Smartlabel: Scan for more food information, 1-800-352-4477. Call for more food information. Questions or Comments? 1-800-352-4477. Mon-Fri 9:00am to 4:30pm CT email or chat at fritolay.com.