Great taste - naturally. 65% less fat (than regular potato chips). Certified gluten-free. Non GMO Project verified. Kettle Brand Baked potato chips are made from real sliced potatoes, unlike many other baked chips you've tried. But that's not the only thing around here that's real - Real People: In 1996 the Mill Creek rose over its banks and flooded our town of Salem, Oregon. That's when I learned I have two families. My fellow Kettle employees rushed to save our small company. We laid sandbags, passed out chips to hungry relief workers, whatever was necessary. Our shared values brought us together. Making great-tasting foods - and the world a little better every day. That's what we're about. My favorite part of the story is when all was said and done, we realized no one remembered to punch in. Thanks for supporting Kettle. - Walt Knoche, Kettle employee since 1983. Our Natural Promise: 0 grams trans fat; no MSG; no preservatives; gluten free; Non-GMO Project verified; made with natural ingredients. Guaranteed fresh and delicious through the Best Before date. Please note this date and the UPC code in all correspondence regarding this product. Kettle Brand Baked Potato Chips: 3 g fat (per serving). Leading Brand: 10 g fat (per serving). www.Kettlebrand.com. Product of USA.