New look, same great taste. Bolder & crunchier. Great taste - naturally. Since 1982. Our natural promise. Non-GMO project verified. Gluten free. Here at Kettle Brand, we strive to be mindful of our environmental footprint. In 2019, we launched an initiative that uses 43% less packaging than before. From packaging in half. This cuts our annual greenhouse gas emissions and keeps over 2 million lbs of plastic waste out of the landfill. Same taste, same amount of chips, less waste.