New look, same great taste. Bolder & crunchier. Great taste - naturally! Our natural promise. Non-GMO project verified. Gluten free. Since 1982. Here at Kettle Brand strive to be mindful of our environmental Footprint in 2019. We launched an initiative that uses 43% less packaging than before. From packaging in half. This cuts our annual greenhouse gas emissions. And keeps over 2 million lbs of plastic waste out of the landfill same taste, same amount of chips, less waste.