Bolder & crunchier. Great taste - naturally. Our natural promise. Non-GMO project verified. Gluten free. Since 1982. Here at Kettle Brand we take great pride in the community & the world we live in. In Salem or we re-introduced native plants to our 2 acre wetland & have watched wildlife return including a family of herons. We planted 5 acres of native tallgrass prairie now alive with a variety of song birds in Beloit WI.