Great taste - naturally. Our Natural Promise: Non-GMO Project verified; gluten free. Since 1982. Here at Kettle Brand, we strive to be mindful of our environmental footprint. In 2019, we launched an initiative that 43% less packaging than before. This cuts our annual greenhouse gas emissions from packaging in half and keeps over 2 million lbs of plastic waste out of the landfill. Same taste, same amount of chips, less waste.