Healthier rice for a healthier life. Aromatic & gluten free. Lotus Foods rice is life. More crop per drop. USDA organic. Verified Fair Trade. For simple and delicious recipes visit us online at lotusfoods.com. Be part of the solution. Lotus Foods rices are selected for superior taste, fast and easy cooking, and nutritional value. We partner in fair trade with small family farmers to preserve local biodiversity and grow rice more sustainably. This means more healthy rice choices for you and your family, a cleaner environment, and improved quality of life for farmers. Better for You: This long grain rice is lightly milled to retain 66% of its wholesome bran layer. Elusively aromatic of cinnamon and cloves, it cooks in only 20 minutes producing tender separate grains. A great alternative to basmati - transforms any rice dish into a special meal. Better for People: Madagascar Pink Rice is produced by households of the Koloharena Cooperative in Amparafaavola. Our price premiums translate directly into more income, better health, and brighter prospects for these families. Better for the Planet: Flooding rice fields consumes up to 1/3 of the earth's annual freshwater supplies. Our producers use System of Rice Intensification (SRI) practices, which require a lot less water and seeds to produce more crop per drop. And drained fields emit little or no methane. We're taking rice production beyond organic! 50% less water + 90% less seed = 3x more rice. Non-GMO Project Verified. Certified organic by International Certification Services, Inc. A good course of manganese and molybdenum. Contains 4 g protein per serving. Vegan. Product of Madagascar.