Seventh Generation Laundry Detergent, Natural, Free & Clear

40 loads. Softens & reduces static cling. Hypoallergenic. Biodegradable. Free of dyes & fragrances. In our deliberation, we must consider the impact of our decisions on the next seven generations. - From the Great Law of the Iroquois Confederacy. We disclose all ingredients. You have the right to know what makes our cleaning products safe for people and the environment as well as effective at getting the job done, so we include a full ingredients list on all of our cleaners (just peel back the label). Thank you for purchasing this Seventh Generation product! - Jeffrey Hollender, President and Chief Inspired Protagonist. Select Active Ingredients: Palm-Derived Fabric Softener. Effective: Reduces static and fabric stiffness. Select Active Ingredients: Viscosity control agent. Effective: Reduces thickness to avoid clogging dispenser and to improve product dispersion. Safe: This product is formulated to be safe for your family and the environment. Our unique ingredient combination is a non-toxic, non-irritating, hypoallergenic, biodegradable alternative to conventional fabric softeners. This product is formulated to work well in cold water. Save energy. Did you know? Many conventional fabric softeners coat clothes in softening agents made from tallow (rendered fat obtained from animals used for food). We use a plant-derived softening agent instead so you can enjoy naturally soft clothes without wondering how they got that way. Not tested on animals. No animal ingredients. This product is free & clear of dyes, fragrances & masking agents. No phosphates.