352 sheets per roll. 4.25 x 4 inches. 498.6 sq ft total area. In our every deliberation, we must consider the impact of our decisions on the next seven generations - From the Great Law of the Iroquois Confederacy. Improved softness. 100% recycled paper, minimum 80% post-consumer. Hypo-allergenic, no added fragrances or dyes; whitened without chemicals containing chloride. Thank you for purchasing Seventh Generation products and for caring enough to help make the world a healthier and safer place for this and the next seven generations. - Jeffrey Hollender, President and Chief Inspired Protagonist. Did you know? If every household in the US replaced just one 12-pack of 352 sheet virgin fiber bathroom tissue with our 100% recycled product, we could save - 3,802,000 trees; 1.3 billion gallons of water, a years supply for over 10,700 families of four; 9.8 million cubic feet of landfill space, equal to over 14,500 full garbage trucks. The Story of Recycled Paper: Each time you recycle a magazine, office paper or newspaper, it begins a second life. Once collected, the recycled paper is compacted into large bales and transported to the mill. At the mill, it is mixed with hot water and mechanically pulped to make a soup where screens and filters are used to remove contaminants. The mix is washed to remove inks and then whitened to achieve a uniform color. Seventh Generation products are whitened without the use of chemicals containing chlorine that pollute the soil and water. After a final rinse, the pulp is pressed, dried and converted into a valuable product: Seventh Generation bathroom tissue. For You, Your Home and Your Planet: Recycling and buying products made from recycled materials is one of the easiest ways to close the loop and make a difference. We also know that if the product doesn't meet your needs, you can't use it. For You: Softness is important. We've upgraded our embossing process to obtain a significantly softer feel. We keep our product simple by never adding any dyes or fragrances during the paper making process. For Your Home: Our bathroom tissue is safe for septic systems and low-flow toilets. For Your Planet: Our roll cores are made from 100% recycled paper and are ready to be recycled again. Our packaging is made from a minimum of 51% post-industrial recycled plastic. Made in Canada.