Hypoallergenic. With built-in fabric softener. Bonus 28% more loads (vs. 100 fl. oz. laundry detergent). Plant-powered concentrated formula. See the clean. Feel the love. Each bottle of Ecos Laundry Detergent contains over 50 years of scientific passion and plant-powered goodness. Our formula is extraordinarily effective at protecting colors and fabrics. Safeguard your home with the entire line of Ecos cleaning products at ecos.com. Made without dyes, parabens, phosphates, and phthalates. Readily biodegradable. pH balanced and kind to skin. Never tested on animals. Greywater and septic tank safe. Contains natural ingredients; color and body may vary. Manufactured using Zero Waste guidelines in family owned and operated plants powered by 100% renewable energy. Made with love. Not tested on animals. No animal ingredients. Buy 1 give $1. Pay it forward. Folds of honor.