With sea salt, molasses and coffee. No Artificial Flavors. Certified gluten-free. Non GMO Project verified. nongmoproject.org. It all starts with a good rub. Stubb's beef rub is a bold mix of sea salt, molasses and coffee for a taste of Stubb's legendary flavor. Rub generously on brisket, steaks, burgers, pork or salmon before you cook. stubbsbbq.com. For recipes, tips and more visit stubbsbbq.com. Packed in USA. "It all starts with a good rub." --C.B. Stubblefield; Stubb's Beef Rub is a bold mix of sea salt, molasses and coffee for a taste of Stubb's legendary flavor.