0 g of sugar (per serving). Gluten-free. Certified Paleo. certifiedpaleo.com. Noble by the New Primal. You are what you eat. Choose wisely. We see you there, walking that line between reckless and reserved. That's okay, as long as you're not bored - and your food's not boring. With a perfectly prudent dose of bold cayenne pepper, we bottled not just a happy medium, but the happiest medium. Use it liberally for the most bold wing or on the most bashful cauliflower. This sure doesn't taste like a compromise. Whole30 Approved.