USDA organic. High fiber. Low fat. Whole grain. America's Leading Organic Cereal Manufacturer (SpinsScan, 52 weeks ending April 17, 2004.)What's good about cereal? Our Raisin Bran is a good source of fiber and a whole grain cereal. Diets rich in whole grain foods and other plant foods and low in total fat, saturated fat and cholesterol, may reduce the risk of heart disease and some cancers. What's good about certified organic goodness? Goof food. No synthetic pesticides. No synthetic herbicides. No preservatives or additives. No genetically engineered seeds or ingredients. No genetically engineered seeds or ingredients. No irradiation. Good ecology. Enriched, drought resistant soil. Less soil erosion. Less groundwater pollution. Improved farm biodiversity. Product of Canada.