USDA organic. For inner harmony. High fiber. Low fat. Low sodium. Per serving: 8 g Fiber. 5 g Protein. Soy Isoflavones. Whole Grain - Excellent source. Meets American Heart Association food criteria for saturated fat and cholesterol for healthy people over age 2. While many factors affect heart disease, diets low is saturated fat and cholesterol may reduce the risk of this disease. Enjoy a Zen Moment Every Day. Look forward to morning again. Bring back the peaceful sigh of being in tune with yourself, those carefree days when all you have to do is enjoy physical and mental harmony. That's a Zen moment, where health, mental balance, spiritual fulfillment come together and you can be the best you are. We believe Optimum Zen helps carry that feeling throughout the day, promoting those complete moments of mind, body and spirit. Through Optimum Zen we have captured that satisfying essence and inner balance with a blend of organic whole grains, gently sweetened, combined with the subtle warmth of ginger, the tang of dried cranberries and the crunch of blended grains and soy. Optimum Zen provides a serenity and calm for your busy world. Optimum Zen is a high fiber cereal with organic whole grains including brown rice. It also contains a unique non-soluble fiber called inulin, a natural prebiotic fiber found in chicory root. Prebiotics are dietary fibers that are a good source for beneficial bacteria in the intestinal tract. That's a good thing! For thousands of years, Asian cultures have accepted the use of ginger for enhanced health. These cultures believed that ginger may have a cleansing effect, help digestion and encourage inner harmony. With a subtle hint of organic ginger, Optimum Zen continues the tradition. The addition of whole organic cranberries gives Optimum Zen a well rounded source of antioxidants and phytochemicals that may reduce the risk of some chronic diseases. The tangy taste of cranberries complements the ginger flavor and nutty tasting organic whole grains found in this cereal. And, being organic means no artificial additives and/or preservatives, or genetically engineered ingredients. In addition to great taste, this organic cereal is a good source of fiber and soy isoflavones. A great way to find a healthy balance, inner harmony, peace - Optimum Zen. Part of a healthy lifestyle. What's Good About This Cereal? It is a whole grain cereal with ginger and dried cranberries, an excellent source of fiber, contains inulin (a prebiotic fiber from chicory root) and soy protein with isoflavones and all nine essential amino acids. What's Good About Certified Organic Goodness? Good Food. No synthetic pesticides. No synthetic herbicides. No preservatives or additives. Not genetically engineered. No irradiation. Good Ecology. Enriched, drought resistant soil. Less soil erosion. Less groundwater pollution. Improved farm biodiversity. This product is third-party certified organic by Quality Assurance International (QAI). Product of U.S.A.