Now with improved blueberry taste. Always organic. This product is sold by weight, not by volume. You can be assured of proper weight even though some setting of contents normally occurs during shipment and handling. Plant-powered protein. Wild organic blueberries. Sprinkles of cinnamon. We were inspired to create a cereal with an optimal blend of protein, carbohydrates and fiber - so we mixed crunchy whole grain and flax flakes, puffed Kamut khorasan wheat, oat bran crunchies, wild flavoful blueberries and a sprinkle of cinnamon. This delicious medley will show you how good plant-based nutrition can be. Our always organic legacy began on the family farm I was raised on - well before the organic industry began. In 1985, my wife Ratana and I founded Nature's Path Organic Foods based on my dad's advice to Always leave the soil better than you found it by farming without chemical pesticides, fertilizers or GMOs. For over 30 years, our family has aspired to make delicious organic foods and an enduring independent company that you can love and trust. - Arran Stephens, Co-founder.