Benefits Per Serving: only 5 g sugar; 3 g fiber. Since 1971. Non GMO Project verified. nongmoproject.org. Whole Grain: 8 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. Gluten free! Pass the Puffins! Meet Puffy - One of Our Adopted Puffins: Puffy hatched in August, 1997 on Seal Island National Wildlife Refuge, Maine, a nesting colony managed by Audubon's Project Puffin. Dr. Stephen Kress founded Project Puffin to restore colonies lost due to excessive hunting in the late 1800's. Project Puffin now protects more than 1,100 puffin pairs on three Maine islands. Puffy first became a parent in 2002 and has since parented a total of 11 chicks. Join Wild Rewards: Learn, play & get rewards! Reward yourself while learning about endangered animals and ways to conserve our wildlife. Earn points by buying Barbara's products, watching videos and playing games and redeem them for a variety of rewards. Check it out at Barbaras.com/WildRewards. To watch puffins on the loafing ledge or in a chick burrow via live HD cams, visit our friends at explore.org www.explore.org/puffins. Super tasty multigrain with whole oats, brown rice & corn. Check out some of our other cereals! For more information go to www.barbaras.com. Teenage Pioneer: Barbara's was founded by a teenager who believed that cereal could be made with the most wholesome ingredients and just enough sweetness to make it tasty for kids. Barbara's Earth: While saving one little tree may not seem to be a big deal, Barbara's knows it's the little things in life that can add up to a bigger impact. We use earth-friendly inks and 100% recycled materials for our cartons. Please visit www.barbaras.com/givesback for more information. Certified: 100% recycled paperboard. FSC: Recycled - Packaging made from recycled materials. www.fsc.org. Rainforest alliance certified. Visit us online at www.Barbaras.com. This carton is made from 100% recycled cardboard. Minimum 35% post consumer content. If possible, please recycle again. Consult with your local recycling agency to ensure this material is recyclable in your community. This product is sold by weight not volume. Some settling of contents may have occurred during shipping and handling. Product of Canada.