Benefits Per Serving: only 7 g sugar; low fat. Since 1971. Non GMO Project verified. nongmoproject.org. Pass the Puffins! Puffin vs. Penguin: Puffins: can fly; live in the far northern oceans; only 10-12 inches tall; have colorful, flat bills; nest in underground burrows. Penguins: cannot fly; most live in southern oceans; grow from 1-4 feet tall; have stout beaks; most nest on the surface. To check out real puffins in action, visit www.explore.org/puffins. explore.org. To learn about puffins, go to www.projectpuffin.org. A Perfect Combination: Creamy peanut butter; rich chocolate. Join Barbara's wild rewards. Learn, play & get rewards! Reward yourself while learning about endangered animals and ways to conserve our wildlife. Earn points by buying Barbara's products, watching videos and playing games and redeem them for a variety of rewards. Check it out at Barbaras.com/WildRewards. Check out some of our other cereals! For more information go to www.barbaras.com. Teenage Pioneer: Barbara's was founded by a teenager who believed that cereal could be made with the most wholesome ingredients and just enough sweetness to make it tasty for kids. Barbara's Earth: While saving one little tree may not seem to be a big deal, Barbara's knows it's the little things in life that can add up to a bigger impact. We use earth-friendly inks and 100% recycled materials for our cartons. Please visit www.barbaras.com/givesback for more information. Certified: 100% recycled paperboard. FSC: Recycled - Packaging made from responsible sources. www.fsc.org. FSC is not responsible for the savings calculations by using this paper. Visit us online at www.barbaras.com. Vegan. This carton is made from 100% recycled cardboard. Minimum 35% post consumer content. If possible, please recycle again. Consult with your local recycling agency to ensure this material is recyclable in your community. This product is sold by weight not by volume. Some settling of contents may have occurred during shipping and handling. With any correspondence, please enclose this package flap. Product of Canada.