All natural. Naturally nutritious. Multi-Grain Cereal. Amaranth (a-mah-ran-th), the Resurgence of a timeless seed. For centuries, the Aztecs and American Indians have known the wonderful nutritional benefits and diverse uses for these tiny grain-like seeds. Amaranth seeds are deliciously combined with oats, brown rice, corn and rye in this great tasting, low fat cereal. Wheat free. From America's Heartland to your Heart: Arrowhead Mills has been the pioneer and leader in organic baking mixes, grains, cereals and nut butters since 1960. We believe in nature's abundance and treat food with respect - not chemicals! Capturing the essence of the earth with organically grown ingredients, Arrowhead Mills takes you back to the basics with the best-tasting diverse selection of products for home-baked goodness. You're always home with Arrowhead! Our organically grown ingredients, which are certified by independent third party agencies, are handled and distributed based on a strict set of standards. Our ingredients are grown without potentially harmful synthetic pesticides or herbicides, just natural, hearty wholesomeness! Amaranth Flakes, the Immortal cereal. Derived from the Greek word for immortal, Amaranth seeds are deliciously combined with oats, brown rice, corn and rye to deliver a good source of fiber in this low fat, organic cereal. Organic; Whole grain cereal; Made with no genetically engineered ingredients; Wheat free; Good source of fiber; Rich in Vitamin C; Low fat; Low sodium; A cholesterol free food; Sweetened with fruit juice; Vegan; All natural - no artificial anything! (Low fat diets rich in whole grain foods and other plant foods may reduce the risk of heart disease and certain cancers). (This product contains Oat and Rye flour, and does not qualify as Gluten-free. Certified organic by the Texas Department of Agriculture (TDA).