100% Whole wheat. No artificial preservatives. No artificial ingredients. No refined sugar. At Matthew's, we believe the simpler the english muffin, the better. Thats why we use only 100% stone-ground whole wheat flour. And instead of white or refined sugar, we use barley malt a natural sweetener. Plus, the cold-pressed corn oil we use is easy to digest and contains no cholesterol. Check our ingredient label and you'll see, Matthew's english muffins are simple, delicious and unspoiled by chemicals or preservatives. Enjoy.