Bolder & crunchier. Great taste - naturally. Our natural promise. Non-GMO project verified. Gluten free. Since 1982. Here at Kettle Brand we strive to be mindful of our environmental footprint in 2019 we launcher an initiative that uses 43% less packaging than before. This cuts our annual greenhouse gas emissions from packaging in half and keeps overs 2 million lbs of plastic waste out of the landfill same taste, same amount of chips, less what.