Estd 1989. Seriously delicious. Natural. 3X Better absorption. Taste the fruit, not the fish. Hello! We’re Barlean’s and we make premium foods and nutritional supplements here in the Pacific Northwest. Our family business has grown a lot in 30+ years, but we still do things our way: create seriously delicious ways for people to get essential nutrients. Use only ultra-purified fish oils. Share our profits to help people locally and around the world. We’re glad you’re giving us a try & feel pretty good that you’ll try us again! 3x Better Absorption - Our special emulsified formula is absorbed better than traditional fish oil or softgels, so you get more of the Omega-3s your body needs. Sweet taste & creamy texture.