99.96% Natural. The power of pomegranate. Burt's Bees Naturally Ageless is specially developed to help address the signs of aging, naturally. Each formula combines the power of pomegranate, one of nature's most powerful antioxidants, and adds some of the best natural ingredients to target specific signs of aging. Address the signs of aging naturally with Burt's Bees Naturally Ageless. This wonderfully luxurious and effective formula helps diminish the appearance of fine lines and wrinkles as it smoothes and helps firm for younger-looking skin, naturally. Formulated with: Pomegranate, one of nature's most powerful antioxidants, to fight free radical damage responsible for the breakdown of collagen and elastin; Para Cress Plant to help diminish the appearance of fine lines and wrinkles; Mexican Wild Yam to help increase firmness. Not tested on animals. Paraben free. Phthalate free.