100% Natural. The power of pomegranate. Burt's Bees Naturally Ageless is specially developed to help address the signs of aging, naturally. Each formula combines the power of pomegranate, one of nature's most powerful antioxidants, and adds some of the best natural ingredients to target specific signs of aging. Address the signs of aging naturally with Burt's Bees Naturally Ageless. This targeted serum helps diminish the appearance of lines and wrinkles around eyes, mouth and forehead, naturally. Formulated with: Pomegranate, one of nature's most powerful antioxidants to fight free radical damage responsible for the breakdown of collagen and elastin; Borage and Evening Primrose Oils to help build the moisture barrier to diminish the appearance of lines and wrinkles. Not tested on animals. Paraben free. Phthalate free.