Complete your preventative gum care routine with Crest Gum Detoxify. The alcohol-free rinse provides 24-hour protection* against plaque-the main culprit of gum disease. The anti-gingivitis formula helps prevent gum bleeding*, protects against gingivitis at the gum line, and fights bad breath germs for a healthy smile. For the best results, make sure to rinse before or after brushing both morning & night! *by neutralizing plaque bacteria with twice daily use