Giovanni® L.A. Natural™ Styling Gel Strong Hold. Eco Chic Technology™. Extreme holding power infused with natural surface enhancers for brilliant shine. Eco Chic Hair Care. This controlling gel takes hold to the extreme. Its natural-base includes extraordinary ingredients that grab onto style and hold on tight. With this strong holding gel, you can stand firm in the spotlight. *The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style. Beauty from the elements is Chic on the Street®. Soft - firm. Secures shape with extreme hold. Shines brilliantly with surface enhancers. Controls frizz with authority. 100% vegetarian ingredients/no animal testing. No phthalates/dyes/sulfates/parabens/PEGS. Please recycle. giovannicosmetics.com. ©Giovanni Cosmetics, Inc.