Dietary Supplement. All natural fruit flavors & colors. For healthy growth & development. The original gummy vitamin. Allergen, gluten, dairy, GMO & gelatin free (Free of: GMOs, gluten, gelatin, yeast, wheat, dairy, eggs, soy, tree nuts, peanuts, shellfish, fish, artificial flavors, artificial colors and artificial preservatives). GMO free! Product appearance may change over time due to all natural color. This does not alter potency of the product. Questions or comments? 800.500.Hero (4376) 8 am-5 pm M-F PST. www.heronutritionals.com. Manufactured in the USA in our state-of-the-art certified organic facility. Hello! We are Oliver and Olivia, the Hero bears - nice to meet you! At Hero we believe in embracing a healthy, happy life through positive nutrition. That's why in 1997 we invented Yummi Bears, the original gummy vitamin, and in 2007 we created Slice of Life for adults. We are passionate about providing essential nutrients in delightfully yummi, fun to take gummies for the whole family that are made with natural ingredients and lots of love. For us, pure love deserves pure nutrition. Connect with us at heronutritionals.com. With love, Oliver, Olivia and Everyone at Hero Nutritionals. Free of artificial colors & flavors. Purity. Potency. Quality tested. Organic goodness meets gummy vitamin. Yummi Bears Organics Complete Multi-Vitamin provides 16 essential nutrients kids need for healthy growth and development in a delightfully yummi fruit pectin based gummy that's non-GMO. Vitamin C: Antioxidant & immune support. Vitamin D3: Supports bone & immune health. Vitamin A: Eye & skin health. Folic Acid: Brain & blood cell health. B6, B12 Vitamins: Cell & nervous system health. Vitamin E: Antioxidant & heart health. (These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.)