Developed by dentists. Loved by nature. The Humble Co. is a Swedish health & wellness company offering reliable and innovative products that are good for you and kind to our planet. We bring lifestyle into the static and traditional oral care and wellness categories We are here for Conscious and curious people who want appealing products without compromising quality and performance. With products developed by dentists and designed in Sweden, we strive for healthier people, on a healthier planet. A convenient and sustainable alternative to toothpaste brought to you by dentists who care about your oral health, our environment and children in need of oral care. These fluoride-free toothpaste tablets come packed in a travel-friendly and lightweight packaging that is recyclable. Bite, chew brush. Thank you for going humble. It matters. Eco-friendly. Socially responsible.