Eco Chic Technology. For normal to oily hair. A blend of botanicals deeply cleanse hair by gently removing oils and impurities while encouraging volume and shine. Eco chic hair care. With Eco Chic Technology (The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style). Cleanses hair and scalp by removing excess oil. Encourages volume and shine. Creates a clean palette for style. Lauryl and laureth sulfate-free. Deep-down clean doesn’t mean stripping hair. It means balancing natural oils to enhance hair, gently removing what’s not needed. Welcome to the golden age of shampoo. Golden Wheat Deep Cleanse Shampoo is ideal for removing excess oils while contributing to a beautiful head of hair. Hair that’s lustrous and golden makes the world beholden. Beauty from the Elements is Chic on the Street. 100% vegetarian ingredients/no animal testing. We do not add parabens, lauryl or laureth sulfate, dyes or PEGs to this product. Please recycle. Cruelty free. giovannicosmetics.com. Made in USA.