Boody care. Loofah is a natural vegetable cleansing sponge that exfoliate dead skin cells and improves circulation of the blood throughout the body loofah revitalizes the skin. A mainstay in European spas and Asian bath this vegetable sponge is valued as the key to better health. To use wet the loofah to warm water to soften apply your favorite soap and gently massage the skin remember to always massage towards the heart.