All natural since 1971. Fruit juice sweetened. Made with whole oats & barley. 100% natural Nature's Choice. 100% delicious. Whole Grain: 10 g or more per serving. Eat 48 g or more of whole grains daily. Dietary Features: 100% natural. Made with whole oat and barley flour. 10 g whole grains per serving is 21% of your daily whole grain needs. Real fruit filling. Low fat. Fruit juice sweetened. 0 g trans fat per serving. No artificial flavors, additives or preservatives. Vegan. Low sodium. Kosher. Product of Canada.