lays.com. fritolay.com. Facebook. Twitter. Find us on lays.com. SmartLabel. Scan for more food information. 1-800-352-4477 Call for more food information. Scan the code below to find out more about how Brady is helping to bring new smiles to kids around the world. Questions or Comments? 1-800-352-4477. Mon - Fri 9:00 am to 4:30 pm CT. Email or chat at fritolay.com. Earn More about. This smile, help support operation smile details on back. Meet this smile. Brady H: Born with a bilateral cleft lip and palate, Brady credits the support he received through Operation Smile for making him the man he is today -which is why he's working with them to raise funds and take part in medical missions to help children like him. Celebrate Smiles: (hashtag)smilewithlays. Each Lay's Smile bag you buy helps us reach our goal of a $1 million donation to Operation Smile - an organization that changes lives one smile at a time. Operations smile. For each specially marked Lay's. Smile bag purchased between August 31, 2020 and December 6, 2020 Lay's will donate S0.01 per bag to operation Smile. Guaranteed minimum: $500,000. Maximum payment to Operation Smile: $1,000,000. Franks : Red hot original.