European snack. The inspiration behind our Rip Van Wafel was to bring Americans a unique, guiltless, and indulgent snack. Our third iteration of the reinvented Dutch stroopwafel has just 3 grams of sugar. That's 5X less sugar than America's most popular cookie with 50% less net carbs and 6X the fiber. Now go ahead and enjoy a better snack! About Rip Van: We believe that as the world changes, people deserve better. Our company exists to improve people's lives by inventing better convenient foods that are uniquely delicious, healthier, and beautifully designed.