New look same great taste. Snack happy, live happy. Chia seeds - ancient strength for modern times. Did you know that chia means strength in Mayan? Ancient warriors attributed their stamina to this tiny seed. We won't claim that you'll gain the stamina of an ancient warrior, but we will promise real thin Crackers will deliver happy snacking to your day and, sometimes, that's all the stamina you need. Plant based. Our protein is plant based from real-grown food. We support our crackers are always non-GMO verified. Always organic we believe in the benefits of organic farming. Always vegan. Our practices embrace the welfare of all living things. Please recycle.