Finest quality since 1907. The world's finest vanilla. Our family business has crafted the finest vanilla products for more than 100 years. That tradition continues with this all-natural, alcohol and sugar free powder featuring Madagascar bourbon pure vanilla. It's ideal for dry mixes, beverages and color-sensitive recipes, such as icing. Or, sprinkle on cakes, cookies, pancakes and fruit. Use and enjoy! - The Nielsens. 1 tbs. vanilla powder = 1 tbs. vanilla extract.