No refined sugar. Rise & fly. Nutrient rich superfood ingredients with no weird stuff to help with gut health and support your immune system. The birth of my daughter was powerful. I was in awe of my wife's strength, the perfection of my daughter from her first cry, and the gratitude of becoming a dad. I felt a calling to make a difference. I left my big food job to clean up cereal with real food ingredients from the earth and to fight childhood cancer by giving 20% of profit. Together, we can rise & fly to a better food future. Loverbird, rise and fly. Your wings are stronger than you know, there will be highs and there will be lows, keep flying where your heart tells you to go. - Parker & Yukiko. Made with on a dedicated gluten-free line. This product is sold by weight not volume. Some settling may occur during shipping. Fair trade. 20% of profit given to fight childhood cancer. Our mission. Clean up cereal with real food from the earth. Fight childhood cancer by giving 20% of profit.