USDA organic. High fiber. Low fat. Whole grain. America's Leading Organic Cereal Manufacturer (SpinsScan, 52 weeks ending April 17, 2004). What's good about this cereal? This whole grain cereal is a good source of fiber. Diets rich in whole grain foods and other plant foods and low in total fat, saturated fat and cholesterol may reduce the risk of heart disease and some cancers. What's good about certified organic goodness? Good food. No synthetic pesticides. No synthetic herbicides. No preservatives or additives. No genetically engineered seeds or ingredients. No irradiation. Good ecology. Enriched, drought resistant soil. Less soil erosion. Less groundwater pollution. Improved farm biodiversity. Products of Canada.