New look. Same great formula. American Pregnancy Association. Official omega-3. Supports brain development in babies during pregnancy. No. 1 fish oil brand in the USA (Based on ClearCut, Nielsen, and Spins annual sales data in the US). Prenatal DHA: Research shows that healthy DHA levels in mothers during pregnancy and lactation support optimal brain and visual development in babies. Prenatal DHA also provides mood support for mothers before, during, and after pregnancy in small, easy-to-swallow soft gels. Superior absorption. No fishy aftertaste. At Nordic Naturals we make all our fish oils using fresh, wild-caught fish to deliver triglyceride-form omega-3s for better results. Certified sustainable and always surpassing the strictest purity standards, our award-winning fish oils embody our commitment to the health of people and our oceans. This product and its ingredients do not contain common GE genes or proteins. Visit igenprogram.com. 3rd Party Purity Tested. The Nordic Promise: Superior Quality: From ingredient sourcing and product creation to shipping and customer care, superior quality is how we always deliver the best essential nutrients. Made With Integrity: Our products are grounded in science, formulated with care, and responsibly sourced for your family's health and peace of mind. Product transparency. Friend of the Sea: Certified Sustainable. Please recycle this container.