New look. Same great formula. Supports brain development and immune system function. No. 1 fish oil brand in the USA (Based on ClearCut, Nielsen, and Spins annual sales data in the US). Superior absorption. Nordic Naturals Omega-3 Fishies provide kids with the omega-3 essential fatty acids they need for optimal health. Each pure and great-tasting chewable fishie delivers 250 mg of the omega-3s EPA+DHA. Kids enjoy the bright, clean, tutti frutti taste, and parents love Omega-3 Fishies for their on-the-go convenience. Delicious omega-3 nutrients, in a fun, fish-shaped gummy chew - who can resist? No fishy aftertaste. 3rd Party purity tested. This product and its ingredients do not contain common GE genes or proteins. Visit igenprogram.com. Friend of the Sea: Certified Sustainable. Please recycle this container.