New. Natural. Helps support good bacteria to maintain healthy balance (Tom's of Maine Prebiotic toothpaste helps maintain a healthy balance by feeding the good bacteria in your mouth and reducing odor associated with bad breath). Fights cavities. Whitens teeth. Strengthens enamel. Fights tartar buildup freshens breath. Not all bacteria are bad for you. In fact, killing all bacteria may do more harm than good. Fights tartar buildup with regular brushing. www.tomsofmaine.com. Questions? 1-800-FOR-TOMS (1-800-367-8667). Learn more about our Stewardship model and what we mean by natural at: www.tomsofmaine.com. Terracycle. Cruelty free.